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Rediscovered dynamism of businesses

In 2023, commercial fees at Genève Aéroport (from shops, catering, car rentals, advertising displays, etc.) reached 94 million CHF, i.e. an increase of 23 % compared to 2022. This is partly explained by a first quarter of 2022 which was still in the post-Covid phase of total reopening of businesses.

The 2023 performance is very satisfactory taking into account inflation and especially an unfavourable exchange rate (strong Swiss franc) almost all year round with a major peak in December for foreign clients. Activity was particularly strong for airside businesses, thanks to an American and Middle Eastern clientele, who took over from the still absent Russian, and growing Asian passengers.

The average basket per passenger in shops, restaurants and duty free is stable compared to 2022. 

Started in 2022, the cycle of renovation and redevelopment work on several commercial spaces continued into 2023. Five areas underwent a facelift last year but above all two new businesses are offered to airside passengers after the security check, namely the opening of a new pop-up wine bar, « Swiss Cellar », and the development of a new café in the East Wing « Soho Coffee ». A new beauty service, « My Nail Bar », is open on the mezzanine for a three-month experimental phase.

To highlight the commercial offering and new initiatives, several actions were carried out in collaboration with dealers, notably with events in central locations (Easter, Best of Summer, Christmas) or occasional events for different audiences. Particular attention was paid to highlighting local and regional products, promoting eco-responsible messages (UNHCR - Climate Action partnership) or giving meaning to the act of purchasing (Make a Wish partnership).

In order to exploit new modes of consumption, the sales teams continue to initiate and test new offers, for example click and collect, delivery of objects to the gate or in lounges, the personal shopper offer, etc.

e-commerce : record level

For the first time, the e-commerce and e-services activity (Priority Lane tickets and subscriptions, ResaPark,  VIP Pack with lounge) achieved a turnover of almost two million Swiss francs, in particular thanks to SEO efforts for these services and reinforced e-marketing actions.

Parking activities

In 2023, parking turnover reached 45 million CHF, i.e. 9.3 % of Genève Aéroport’s entire revenue. The 12.8% increase compared to 2022 is the consequence of an increase in prices occurring in 2023. Genève Aéroport provides its clients with a little more than 5,000 parking spaces (P1, P51, P26, P20, P2 (short term) and others), with an increasing share, year after year, of rentals via ResaPark (1,025 spaces).

Furthermore, Genève Aéroport launched a call for tenders in December for a renewal of valet service concessions. The results will be known in 2024.

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